Business owners should be aware of what their competitors are doing. If you have a business and don’t have a mobile app, you are running into the risk of lagging behind your competitors.
Your business needs a mobile app to create a direct marketing channel. Mobile apps serve many functions such as general info, search features, maintaining user accounts, news feed and many more. The biggest benefit of having a mobile app is that the information you would like to provide to your customers is at their fingertips. You can get closer to your customers through push notifications. You can easily remind your customers about your company by having a mobile app.